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A modern twist on a classic icon, the branding introduces a celebratory tone to the well established RAF brand for its centenary. The visual language accommodates both the need to look forward and the requisite respect for the RAF's heritage.
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The museum has a constant stream of events and initiatives all requiring their own collateral, the ability to adapt and reiterate the core brand with creativity and efficiency is essential.
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With the tail of the campaign being so long, the brand needed to diversify many times, the '100 reasons' offshoot was one such sub-brand that needed a specific look that still sat within the overall brand.
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