A course teaching children and teens to explore their creativity needs to convey a sense of fun. Asking them to give up their spare time needs to be done in an original, empathetic manner while simultaneously placating parents that the course is a positive experience, one of 'structured fun' and worth the admission.
The mantra of ‘Learn, Design, Create’ is one close to my heart. By representing the journey of ‘knowledge - visualisation - manifestation’, both earnestly and abstractly, a potent truth is realised. With a strong platform established, the brand can begin to flourish with consistency and integrity.
In addition to various marketing collateral and merchandise, a brand guide was developed to ensure consistency was maintained, while also exploring potential future applications of the identity for a client on a budget.